Sport Administration Webinar reaches penultimate stage
SANTO DOMINGO, Dominican Republic, July 14, 2020 – The Sport
Administration Webinar organized by the NORCECA/FIVB Regional
Development Center in Dominican Republic continued on Monday
night with its penultimate session focused on the topic of
With Nelson Ramírez, director of the center as moderator, the
90-minute session was fluid and with active intervention of the
Mushatque Muhammed of Trinidad and Tobago opened the session
underlining the need of a strategy of a good campaign of public
relations within the social conglomerate including private and
He explained how a good volleyball team can create awareness and
how some of the players can be the leaders of promotional
campaigns including commercials.
Then Jackie Skender and Robin Guy of Canada presented examples
of how Volleyball Canada operates in the fields of Marketing.
They explained the different process of marketing including
branding, partnership, sponsorship and merchandising. Also the
use of social media besides the conventional communication plus
television and media relations.
The next and last session will take place on Wednesday with
Muhammad explaining the relations with National Olympic
Committees and Government agencies like Ministry of Sports,
Health and Education. Also the Olympic Solidarity Funding and
how to access to them.