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LAUSANNE, Switzerland, January 21, 2016 - The members of the
Press Commission were gathered at the FIVB headquarters in
Lausanne on Thursday to ensure the International Volleyball
Federation remains ahead of the curve in the world of sport.
The meeting began with a review of actions taken in 2015
following last year's commission meeting, including a focus on
video highlights, the use of social media and editorial coverage
of the FIVB's competitions.
“I’m happy to have a stimulating discussion about the role of
the press in today’s world,” explained FIVB President Dr. Ary S.
Graça F° during his opening address. “We face many challenges
and the Press Commission has to understand what is happening now
in the world of the media. We must look at ways to stimulate the
audience. After all the greater innovations and changes we have
made in the past three years, we have a great chance to promote
volleyball even more, especially with such an iconic Olympic
Games coming up in Brazil.
“We have to look to the future. When you’re driving a car we
have to look forward. We have made progress, we are good, but we
must strive to be excellent.”
The members of the commission heard a report on the FIVB's key
activities. A presentation of the FIVB 9 Goals Project detailed
the federation's long term strategic plan, which was developed
to help direct the future work of the FIVB and ensure it
realises the sport's huge global potential. Discussion also
turned around the Volleyball Your Way campaign, which aims to
get everyone, at every level, to play volleyball.
Looking ahead to 2016, further improvements to the website were
presented and social media statistics discussed. Media
operations and accreditation issues were also examined. The
meeting was completed with reports from the confederation press
officers and a discussion focusing on social media, video, match
highlights, the effective use of content and event promotion. |
