Lindsey Berg putting her heart into spreading volleyball’s popularity

Lindsey Berg putting her heart into spreading volleyball’s popularity

LAUSANNE, Switzerland, March 18, 2020 – Former USA Captain Lindsey Berg has launched an initiative to ensure that her country’s run of success will continue long after they have competed at the Tokyo 2020 Olympic Games and the FIVB Volleyball Nations League this summer.

The Beijing 2008 and London 2012 silver medal-winning setter has launched “The Cuore Project” to promote women’s volleyball, tell individual and collective stories and share knowledge of what it takes to succeed in the sport.

Berg, who was an assistant coach at the University of Hawai’i, also played at the Japan 2010 FIVB Volleyball World Championship and Athens 2004 Olympic Games, so has a wealth of experience to call upon.

“I want girls to have idols, heroes, and role models. I want to send a strong message to these young girls to live life ‘Con Cuore’,” Berg explains on the website.

It is an all-digital programming network featuring films, editorials, and podcasts with the mission to share stories and information to educate and inspire the next generation of female volleyball athletes.

Berg, who played for Pesaro, Novara, Villa Cortese in Italy, used the Italian word for heart, “cuore”, as it represented the driving force in her career and the country that she credits with renewing her love for the sport.

The hope is that by sharing stories of success and recovering from setbacks Berg and other volleyball stars can inspire and educate the next generation of female volleyball players.

USA middle blocker Rachel Adams and Berg’s fellow Beijing 2008 and London 2012 silver medallist Nicole Davis are two of the stars who have contributed to “The Cuore Project” and passed on their experiences of playing volleyball at the top level and what it takes to reach such heights.

They provide advice on goal setting, pre-match mental preparation and help in finding the right university with the aim of giving young female volleyball players every chance of success in their sporting careers.