Marketing Commission Drives Strategic

Plans to Strengthen NORCECA

SANTO DOMINGO, Dominican Republic, March 28, 2025. – The NORCECA Marketing Commission met to discuss efforts aimed at strengthening the institution through the implementation of strategic plans designed to attract regional and local sponsorships.

This marks the third session of NORCECA’s working commissions, all of which have been held online.

The commission reaffirmed its commitment to developing and strengthening the local market at each event, with the goal of generating revenue for the Confederation and supporting local sponsorships.

In his opening remarks, NORCECA President Cristóbal Marte Hoffiz highlighted the Confederation’s commercial relationship with MIKASA, its main sponsor, “NORCECA and MIKASA Corporation established a historic, long-term partnership through which we have provided equipment and balls for volleyball and beach volleyball events. With this in mind, I want to emphasize that we can explore the possibility of establishing new regional sponsorships with medium-term contracts, thereby expanding the Confederation’s financial support and visibility”.

Marketing Commission President Carlos Beltrán led the discussions with a focus on the importance of self-management within the organization, “Our efforts must be more proactive and collective to create greater opportunities that attract sponsors. We need to establish clear terms and conditions for commercial agreements that will allow NORCECA and its members to take the next step in the development of volleyball in the region”.

Commission members shared their insights and proposals based on their experience, emphasizing the need for a solid Marketing Plan to serve as a guide for event organizers. Going forward, event organizers will be required to submit a marketing plan, ensuring that each event has defined strategies to attract sponsors and a larger audience.

Key elements of the strategic plan include identifying potential global sponsors through in-person negotiations and long-term public relations efforts. Sponsorship models based on “in-kind” contributions remain beneficial alliances for both brands and event organizers. Additionally, promotional strategies may be adapted according to the age group of the events.

Broadcasting through local and international television, as well as digital media, is vital for NORCECA’s growth, ensuring visibility for the sport, if good-quality production is guaranteed to appropriately project the organization’s image.

The Marketing Commission will seek to implement a support system and advance planning for countries hosting an event for the first time.

NORCECA continues to work on innovative strategies to strengthen its presence, ensuring that each event is successful both in terms of organization and impact on the sports community.

NORCECA’s commission meetings will continue with the Medical Commission.