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SANTO DOMINGO, Dominican Republic, February 20, 2016 – Tourism
and volleyball should be complemented as part of the marketing
program of NORCECA according to the working plan sketched by
Lori Okimura, new president of NORCECA Marketing Commission,
during its annual meeting in Santo Domingo on Saturday.
Okimura, an expert in marketing who now presides over USA
Volleyball, presented a working plan to the consideration of the
members of the commission based on what she considers are the
strengths, weaknesses, opportunities and threats to market the
properties of NORCECA Confederation.
She commented that the 41 nation members of NORCECA all offer
attractive vacation destinations that can provide an excellent
experience for visitors and volleyball, especially beach
volleyball, can be an appropriate complement.
Okimura also stated that the qualities of NORCECA as a
professional organization with clear and precise objectives,
“provides a very solid working base for sponsors and suppliers
to engage successfully.”
The president of the commission cited as strengths points of
NORCECA the successful, well-attended events and the competitive
success of their teams, among others.
She said the NORCECA Beach Volleyball Tour is an attractive
property for tourism-related sponsorship and Corporate Social
Responsibility (CSR) is one area where NORCECA can gain new
opportunities, especially in Beach Volleyball.
Okimura concluded her report proposing five marketing goals for
2016: 1) To encourage all National Federations to hashtag all
promotional contents with #NORCECA; 2) All NF using one message
about NORCECA; 3) Use of NORCECA logo and images to tell the
story; 4) To increase followers in social media leading up to
the Olympics and 5) To introduce at least 3 new companies to the
NORCECA family of sponsors and partners.
Oscar Valdez, president of El Salvador National Federation and
secretary of the Marketing Commission, presented a draft of the
marketing plan of its NF which received positive comments from
the members.
NORCECA President, Cristobal Marte Hoffiz, presented the 2016
competition calendar of NORCECA one that includes a record of 17
beach volleyball tournaments as part of the circuit as well as
the three remaining events of the Continental Cup towards the
Rio de Janeiro Olympic Games. |
