Use of social media a key goal in NORCECA Communications

SANTO DOMINGO, Dominican Republic, February 18, 2015 – The use of social media as a tool to popularize and expand volleyball and beach volleyball in the NORCECA region will be the main goal during all the competitions scheduled in 2015.

The decision was taken on Wednesday on the occasion of the annual meeting of the press and mass media commission held in Santo Domingo.

“Social media is a fluid means of communication which is very popular among the young people and that’s an important target as we continue our efforts to expand our sport,” NORCECA President Cristobal Marte Hoffiz said. “We need to emphasize on that topic during all our competitions this year.”

Local press directors, young writers, players, coaches and volunteers will be invited to join this initiative.

The members of the commission also discussed the growing importance of the mixed zones to expand the coverage of the post game but also agreed on maintaining the use of the press conferences with the coaches and captains after the conclusion of the matches.

“Mixed zones are very important but sometimes the difficulties with the languages interfere with the communication with the athletes,” NORCECA Press Officer Roosevelt Comarazamy explained. “That’s the reason the post game press conferences are still a reliable source of news following the contests.”

Another important decision was to dedicate more attention to the age-group categories and to the best prospects on the teams.

“The stars of future are vital for the sport and we need to start projecting them,” Arturo Couoh, secretary of the commission said. “That’s the way we have to build our heroes.”

The commission also discussed items like the proposal of a two-hour match and the evaluation of the different players for the awards of the tournaments.